Why can't I order any amount of tickets for some events (e.g. only 4 tickets)?

Ticket limits are set up to make sure that every one can buy tickets fairly. This ensures that the first people at a sale don't buy all of the tickets at once and don't leave anything for those coming after them. At very popular events the event promoters will often set a limit on the amount of tickets each person can buy. Ticket limits can either count per order, person, or household. You will definitely be notified about the limit and any special rules regarding them before you make your purchase. We reserve the right to cancel orders, which go over the ticket limit set by the event promoters.